UX Researcher, Mentor, Leader

I study how people and technology evolve together.

From social impact to AI and investment banking — I’ve built a career around understanding what moves humans, and how that shapes what we build next.

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Selected Work

Advisor Compliance Dashboard

Designed governance-aware workflows for regulated advice; ensured compliance was integrated early without slowing delivery.

Wealth Advice Journey Testing

Researched engagement patterns and decision triggers to optimise entry and conversion experiences.

Digital Investing Strategy

Mapped investor intent and system behaviours to define next-generation digital advice experience.

Services

End‑to‑end UX Research

Discovery → evaluative → iterative. Hypothesis‑led, evidence‑driven, outcome‑focused.

Design Thinking Workshops

Empathy mapping, ideation sprints, prioritisation and decision framing.

Training & Mentorship

Upskill teams on UX research, HCD, interview technique, and analysis methods.

0→1 Research Practice

Set up research function, ops, templates, intake, and governance—built to scale.

How I Work

I connect data, behaviour, and design to guide high‑stakes product decisions. My focus is clarity—reducing noise and revealing what truly drives action.

Problem framing Study design Stakeholder alignment Storytelling

Skills & Methods

  • Interviews & depth ethnography
  • Diary & longitudinal studies
  • Usability testing (lab/remote)
  • Surveys & mixed methods
  • Journey mapping & JTBD
  • Concept/value testing
  • Heuristics & expert reviews
  • Quant signal reading

Tools

Figma / FigJam · UserZoom · Google Suite · Jupyter/Python (EDA, NLP) · Miro · Maze · Excel · PowerPoint · Streamlit

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Let’s Talk

For collaborations, advisory, or training.

Email me